BabyBoomersBlueprint

Whether you have a brick and mortar business or do all of your business online – I bet you’re always looking for new and creative ways to generate leads.  Check out this video by Seth Stevenson.  He shows and explains how he tested a new lead generation method.

If you took the time to really focus on a target market, rather than doing a general ad like Seth did (of course it was just a test), you could be on to something really big!

Check it out and then leave a comment about what you thought about it…..

This weeks ABC is K for Keywords ~ Keywords are one of the building blocks of online marketing and though there are new ways to promote online businesses, keywords remain in the center of all the action. Keyword marketing means that you advertise on search engines (mostly Google but also Yahoo and Bing) using certain keywords which relate to the business being promoted. Google Adwords is one of the leading tools for keyword marketing and is usually part of most online promotional activities. For more detailed information also take a look at www.wordtracker.com.

Come back next week for more ABC’s of Online Marketing!

Welcome back to the next part of how to start a side business without quitting your day job….

3.    Be realistic about funding.

It may seem a bit premature to think about funding before narrowing down a business idea, however, much like time it’s important to be realistic about what money you have available to invest in your business. Knowing this early on will help you to eliminate business ideas that do not match what you are able to invest. Consider not only what funds you have to invest, but whether you want to include partners or get a bank loan. Answering these questions helps to narrow or broaden your business options. The great thing about being an entrepreneur is that it doesn’t matter how much or how little money you have to get started, you can still get started. When being realistic about your funds have a ballpark figure of what you can invest. You may not need as much money as you thought, but it’s good to have a general budget to start.

4.    How do you determine business opportunities that work best for you?

We are building on the previous steps. At this point, you should have a list of things you are passionate about, you should know how much time you have to commit to your business, and how much you have available to invest. Looking at your list of passions make note of the ones in which business ideas can easily be developed. Remember my organizing friend? Her passion easily can be turned into a business. If you have not gotten your list together stop right here and complete your list.

Looking at your list of passions with business potential, make note of the time commitment involved on a scale of Read the rest of this entry »

If you’re reading this, is it fair to guess you have some interest in starting your own business? You may not know what business, you just know that you were created to be more, do more, and that includes owning your own business. It’s quite exciting just thinking about the possibilities of owning a business, having flexibility and autonomy are advantages that top the list when dreaming of being an entrepreneur. It’s very easy to get caught up in the idea of it all, but what are the realities of owning your own business? What should be considered before starting? And how do you fit it in with your current full-time job? All of these are very important questions and I’ll take you through step- by-step so you can make the right decision for both you and your family.

1.    What is your passion?
As a new business owner, you’re going to spend lots of time thinking, planning, and dreaming about your business. Pick something you are passionate about and have a very strong interest in seeing through to the end. Let your passion be the driver and not the need Read the rest of this entry »

For home-based businesses, quality leads are a necessity and your website is the mainstay.

But does your website exude professionalism? The look and feel of your site should convey stability and develop confidence in your services or products. It should also directly appeal to your target market.

Do you see your website as a closing tool? Think again! It should be functioning as a lead generator by providing quick, inexpensive methods to Read the rest of this entry »