So your new business is starting to take off and you are ready to tell the world about it!  You may already market your business with online avenues such as articles, blogs, social media, and even banners or pay per click.  But have you thought about the kind of exposure you can get with a well written press release?  Done properly you can increase exposure on multiple levels.  Not only could you gain a better search engine position providing your business with potentially more exposure, but provided your press release is a solid news story you can also secure media attention.

What’s entailed in writing a good press release?
Most of the sites you can distribute your releases to (I’ll provide the names of a few below) will have helpful tutorials to follow.  However, here are a few quick tips:

• Start with choosing a few good keywords specific to your business, personal name, and/or industry and build your press release around those
• Your release needs to be considered “newsworthy”.  You should try to answer the Big 5 – What, Why, Where, Who, and When
• The release needs to be written in the third person, as a journalist is reporting on the news event, and you can provide a quote or testimonial
• The release cannot be a disguised advertisement, if it even gets approved to post, it likely won’t be picked up by “the wires” and distributed
• Although this may seem obvious, the release must be truthful and not misleading.  It must also include accurate information such as an active phone number, and email account

Here are a few of the press release sites I like to use: Note – some are free, and some you must pay for their service

• www.webwire.com
• www.live-pr.com
• www.24-7pressrelease.com
• www.free-press-release.com
• www.prweb.com
• www.prlog.com
• www.1888pressrelease.com
• www.pressreleasepoint.com

Good luck ~
Until next time, J
“Take control of your destiny or someone else will”

This weeks ABC is O for Organic SEO ~ If expensive online campaigns are not your style, then you might like to check out Organic SEO which allows you to build a digital presence without breaking the bank.  Content driven, contextual promotion requires a bit of patience but has a long lasting impact on your online endeavour.  Organic SEO is a combination of high quality content, through articles, press releases, blogs, (commenting & posting), video marketing, Twitter…. I think you get the idea – it is when your name and/or brand over time “go viral”and show up naturally in the search engines.  Good keyword usage is critical.  This method takes longer than Google campaigns, but it is very effective over time.

Come back next week for more ABC’s of Online Marketing!

Take a look at the news release announcing the sites new look! You can also view more about Baby Boomers Blueprint here.

The Provident Path Llc Featured Online Network Marketing Company Announces New Web… August, 2009 @ 1888PressRelease.com