So your new business is starting to take off and you are ready to tell the world about it! You may already market your business with online avenues such as articles, blogs, social media, and even banners or pay per click. But have you thought about the kind of exposure you can get with a well written press release? Done properly you can increase exposure on multiple levels. Not only could you gain a better search engine position providing your business with potentially more exposure, but provided your press release is a solid news story you can also secure media attention.
What’s entailed in writing a good press release?
Most of the sites you can distribute your releases to (I’ll provide the names of a few below) will have helpful tutorials to follow. However, here are a few quick tips:
- Start with choosing a few good keywords specific to your business, personal name, and/or industry and build your press release around those
- Your release needs to be considered “newsworthy”. You should try to answer the Big 5 – What, Why, Where, Who, and When
- The release needs to be written in the third person, as a journalist is reporting on the news event, and you can provide a quote or testimonial
- The release cannot be Read the rest of this entry »
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