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Archive for the ‘Marketing Tips’ Category

Where Do You Look for Answers?

Posted by Janet Giacoma On March - 8 - 2010ADD COMMENTS

This weeks ABC is Q for Questions (and Answers) ~ Where do you ask your questions when they come up?  Well, Yahoo! Answers has started gaining importance on the search results and a good way to implement organic SEO for a web site or keyword is to answer relevant questions on Yahoo! Answers. In fact, some businesses spend significant resources answering responses on the site as a way to connect to their customer. A peer review system of answers results in high quality output and encourages users to rely on Yahoo! Answers.

What are your thoughts about it?  Can you see this as a useful strategy for your business?

Come back again for more ABC’s of Online Marketing!

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How to Drive Traffic to Your Business Blog from Twitter

Posted by Janet Giacoma On March - 3 - 20101 COMMENT

I was glad to read this post from Mark Hayward regarding the steep learning curve he had in becoming familiar with Twitter.  I experienced a slow start at the beginning too.  In his article Mark outlines the top 10 ways to drive traffic to your business blog, all from using Twitter. They are:

Affiliate Marketing Predictions for 2010

Posted by Janet Giacoma On March - 1 - 2010ADD COMMENTS

One of the best blogs around that’s dedicated to Affiliate Marketing is written by Geno Prussakov.  He discusses a variety of issues related to affiliates, keeping them apprised of news and events in the industry, plus he has made some predictions for 2010.  The 6 predictions that Geno has made are in these categories:

  • Social Media
  • Mobile Marketing
  • Transparency
  • Conversion Rate Optimization
  • Online Video
  • Legislative Fights

To find out more detail of what trends he expects during the next year, visit: www.amnavigator.com

Until next time, J.
“Take control of your destiny or someone else will”

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The 5 Laws of Persuasive Blogging

Posted by Janet Giacoma On February - 24 - 20101 COMMENT

This is an older post by Brian Clark, but I just recently came across it and thought it explained 5 major points of Blogging quite well.  He addresses the business reasons to blog (not just the social ones) and hits these areas succinctly:

  • The Law of Value
  • The Law of Headlines and Hooks
  • The Law of “How To”
  • The Law of The List
  • The Law of the Story

Take a look at the entire article here ~ www.CopyBlogger.com.  There is a plethora of other valuable information there as well! Enjoy…

Until next time, J.

“Take control of your destiny or someone else will”

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What Method is the Backbone of Online Advertising?

Posted by Janet Giacoma On February - 17 - 2010ADD COMMENTS

Pay-Per-Click or PPC is the backbone for all paid-for advertising options and helps target specific audiences. You can buy advertising space from Google, Yahoo, and Bing, as well as other sites such as Leapfish.  Usually you post 3 line ads, that are very specific to your service or product you offer – the more interesting and relevant, the more click throughs and conversions you will experience.  PPC requires regular monitoring, high quality campaigns, a decent budget, as well as attention grabbing landing pages and a way to track effectiveness.

Come back next week for more ABC’s of Online Marketing!

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