BabyBoomersBlueprint

This is truly the age of the entrepreneur. (Part 1 of 2) Today there any number of businesses that can be launched with little or no capital. With high-speed Internet access available just about anywhere, more and more home and Internet businesses are springing up. We often hear about highly successful endeavors that spark our internal entrepreneurial spirit. But don’t be too anxious. Do you have skills indiginous to entrepreneurial endeavors. The first step is to make an assessment your skills to identify if you are truly an entrepreneur or better off being an employee!

Numerous studies have been conducted to show that there are crucial differences in the mindsets of entrepreneurs and employees and many claim to have identified a set of common traits and characteristics present in entrepreneurs. Others have focused entirely on characteristics found only in successful entrepreneurs, excluding those who have failed.

Regardless of success or failure, overall, there are common traits present that distinguish entrepreneurs in general from employees. In general these common traits are thought to predispose a person to taking on the challenge of launching their own business. Following are skills commonly accepted.

The Ability To Tell It Like It Is – Although very different in lifestyles, political and religious affiliations, and perspectives on life, those predisposed to entrepreneur-ism are very different in one particular area. Studies have consistently shown that these individuals are much more likely to Read the rest of this entry »

Last month in my newsletter I mentioned that spring is when I regroup, which includes looking at updating business plans and revising business models.  I also heard from some of my subscribers that are doing the same.  I heard from a few who want to start a new business of their own but are stuck on how to choose a good name.  If you fall in that category, here’s a couple of points to consider at this juncture:

• The name you choose should be meaningful
• Think of future placement and use
• Is the name you choose “protectable” and the domain available?
• Choose a name that has an optimistic feel to it
• Be thinking about your logo at the same time – does the company name lend itself to a graphic format?

This is just one small piece of starting a business of your own, but thinking of how you want to brand your company and/or yourself up front will minimize the backtracking, and costs associated with doing so.

Until next time, J.
“Take control of your destiny or someone else will”

Whether you have a brick and mortar business or do all of your business online – I bet you’re always looking for new and creative ways to generate leads.  Check out this video by Seth Stevenson.  He shows and explains how he tested a new lead generation method.

If you took the time to really focus on a target market, rather than doing a general ad like Seth did (of course it was just a test), you could be on to something really big!

Check it out and then leave a comment about what you thought about it…..

If every time you turn around there’s a new technology, a new sales tool, a new program ~ and you just don’t have time to take it all in and digest it ~ you don’t want to miss this!

Really ~ check out how to eliminate information overload once and for all by visiting:  EasyMarketingInfo.com

One of the industries best has outdone himself.  Save time and money by checking this out….you might find that time to play an extra round of golf, or go on a road trip!

Until next time, J.
“Take control of your destiny or someone else will”

So your new business is starting to take off and you are ready to tell the world about it!  You may already market your business with online avenues such as articles, blogs, social media, and even banners or pay per click.  But have you thought about the kind of exposure you can get with a well written press release?  Done properly you can increase exposure on multiple levels.  Not only could you gain a better search engine position providing your business with potentially more exposure, but provided your press release is a solid news story you can also secure media attention.

What’s entailed in writing a good press release?
Most of the sites you can distribute your releases to (I’ll provide the names of a few below) will have helpful tutorials to follow.  However, here are a few quick tips:

• Start with choosing a few good keywords specific to your business, personal name, and/or industry and build your press release around those
• Your release needs to be considered “newsworthy”.  You should try to answer the Big 5 – What, Why, Where, Who, and When
• The release needs to be written in the third person, as a journalist is reporting on the news event, and you can provide a quote or testimonial
• The release cannot be Read the rest of this entry »