BabyBoomersBlueprint

So you have a business idea.  In fact you have more than an idea, you have a business model and plan thought through, researched and documented.  Now you are brainstorming that perfect name for your new business.  Here are a few considerations while you go through the process:

1.  Write your mission statement. As you get really clear on what service or product you will deliver, it will be easier to concentrate on a name.  Then you have even more options to explore.

2.  You can use your own name as your business name, but the downside of that is it will always be linked to a real person.  But then it’s worked for people like Trump and Oprah!  Generally, you need to have a following or a fan base.

3.  If you really want to be identified with the company, choose a business name and then Read the rest of this entry »

Last month in my newsletter I mentioned that spring is when I regroup, which includes looking at updating business plans and revising business models.  I also heard from some of my subscribers that are doing the same.  I heard from a few who want to start a new business of their own but are stuck on how to choose a good name.  If you fall in that category, here’s a couple of points to consider at this juncture:

• The name you choose should be meaningful
• Think of future placement and use
• Is the name you choose “protectable” and the domain available?
• Choose a name that has an optimistic feel to it
• Be thinking about your logo at the same time – does the company name lend itself to a graphic format?

This is just one small piece of starting a business of your own, but thinking of how you want to brand your company and/or yourself up front will minimize the backtracking, and costs associated with doing so.

Until next time, J.
“Take control of your destiny or someone else will”

Being a self employed entrepreneur and working from home has so many benefits.  Have you ever thought about the freedom you could have waking up without an alarm clock?  Working for awhile and taking an exercise break?  Coming back to work and not fighting traffic or paying for gas?  And now here’s another huge benefit… being able to work from anywhere?

Right now I am working from the patio of an apartment I’ve rented for a couple of weeks in Zihuantanejo, Mexico. You’ve got to love my office view!  What’s stopping you?

Until next time,  J.
“Take control of your destiny or someone else will”

It is no surprise whether you are retiring and looking for another career, or whether you’re stuck with this economy, more and more people are looking to start home based businesses.  This article by Cheryl Kimball and Entrepreneur Press list 55 business startup ideas. These are separated into 3 categories:

• Startups under $1500
• Startups under $3000
• Startups Over $3000 (but might not exceed $5000)

It’s worth looking at because they don’t just list the idea, but provide a short comment on how to get started.  It was interesting though, that I didn’t see much having to do with online marketing, most were service related.  Lots of great food for thought though!  Visit: www.businessonmain.msn.com

Until next time, J.
“Take control of your destiny or someone else will”

As baby boomers are rapidly approach what used to be defined as “retirement age”, a big concern often comes up about whether there will be enough retirement savings in place to be able to live a comfortable life later in life.  There have been plenty of rumbles from Washington that the Social Security system will not be able to bear up under the huge demand the boomer generation will put on it.  So few baby boomers are looking to depend on that money being there, even though we are all paying into it every month.

On top of that worry, the method our parents used of working for the same company for 50 years and retiring with a hefty financial package and a gold watch has gone the way of the dinosaurs.  Long ago corporate America began Read the rest of this entry »