So you have a business idea. In fact you have more than an idea, you have a business model and plan thought through, researched and documented. Now you are brainstorming that perfect name for your new business. Here are a few considerations while you go through the process:
1. Write your mission statement. As you get really clear on what service or product you will deliver, it will be easier to concentrate on a name. Then you have even more options to explore.
2. You can use your own name as your business name, but the downside of that is it will always be linked to a real person. But then it’s worked for people like Trump and Oprah! Generally, you need to have a following or a fan base.
3. If you really want to be identified with the company, choose a business name and then Read the rest of this entry »

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