BabyBoomersBlueprint

This weeks ABC is O for Organic SEO ~ If expensive online campaigns are not your style, then you might like to check out Organic SEO which allows you to build a digital presence without breaking the bank.  Content driven, contextual promotion requires a bit of patience but has a long lasting impact on your online endeavour.  Organic SEO is a combination of high quality content, through articles, press releases, blogs, (commenting & posting), video marketing, Twitter…. I think you get the idea – it is when your name and/or brand over time “go viral”and show up naturally in the search engines.  Good keyword usage is critical.  This method takes longer than Google campaigns, but it is very effective over time.

Come back next week for more ABC’s of Online Marketing!

This weeks ABC is C for Content Marketing – Which is one of the best ways to create a digital asset. You can have online and offline content which helps users get to know more about your products and services. Online content includes additional information on products or services, product descriptions, reviews, FAQs, hosted forum, white papers, ebooks and helpful articles. Content marketing also includes articles posted on article directories, cross referenced press releases, blog posts and comments. Since the internet largely runs on content, marketing with relevant information is a long term strategy for any businesses.

Come back next week for more ABC’s of Online Marketing

I’ve been working on marketing my articles and happen to share with a good friend my strategies. I shared with her the excitement behind article marketing and why if you’re not writing or having someone write your articles you no longer will be taken seriously in your industry. It will be like having a business without a website.

Here’s a question for you. When you receive a business card, do you check to see if a website is listed? I do this all the time. It helps me determine how serious a business owner is about their business. At the rate article marketing is taking off this same concept will eventually apply Read the rest of this entry »