This weeks ABC is R for RSS or Really Simple Syndication, (originally Rich Site Summary).  RSS is everything its name suggests and more!  It has changed the way we exchange information online and now pushes data to users based on their settings. RSS also works in the PUSH mode rather than the traditional PULL mode. RSS feeds are XML files which can be displayed on to other web sites (as a newsfeed) quite easily.  There are numerous websites and blogs that allow you to subscribe to their RSS feed, so you can receive updates whenever a new post has been made.  This also allows a business to stay in touch with their customers regularly and automatically.

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This weeks ABC is Q for Questions (and Answers) ~ Where do you ask your questions when they come up?  Well, Yahoo! Answers has started gaining importance on the search results and a good way to implement organic SEO for a web site or keyword is to answer relevant questions on Yahoo! Answers. In fact, some businesses spend significant resources answering responses on the site as a way to connect to their customer. A peer review system of answers results in high quality output and encourages users to rely on Yahoo! Answers.

What are your thoughts about it?  Can you see this as a useful strategy for your business?

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Pay-Per-Click or PPC is the backbone for all paid-for advertising options and helps target specific audiences. You can buy advertising space from Google, Yahoo, and Bing, as well as other sites such as Leapfish.  Usually you post 3 line ads, that are very specific to your service or product you offer – the more interesting and relevant, the more click throughs and conversions you will experience.  PPC requires regular monitoring, high quality campaigns, a decent budget, as well as attention grabbing landing pages and a way to track effectiveness.

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This weeks ABC is O for Organic SEO ~ If expensive online campaigns are not your style, then you might like to check out Organic SEO which allows you to build a digital presence without breaking the bank.  Content driven, contextual promotion requires a bit of patience but has a long lasting impact on your online endeavour.  Organic SEO is a combination of high quality content, through articles, press releases, blogs, (commenting & posting), video marketing, Twitter…. I think you get the idea – it is when your name and/or brand over time “go viral”and show up naturally in the search engines.  Good keyword usage is critical.  This method takes longer than Google campaigns, but it is very effective over time.

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This weeks ABC is N for Ning ~ Getting your own social networking platform is no longer a mad dash to the developers’ forum. Instead you can just log on to www.NING.com and create it within a few minutes. Ning.com is catching on fast with community builders and you can get a host of apps like blogs, share videos, forums and live chat and all this comes in DIY mode. NING.com is also a Web 2.0 phenomenon and is offering a free community tool creation option as of now.

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This weeks ABC is M for Magnetic Sponsoring – If you haven’t heard of Mike Dillard, an MLM trainer and direct marketing specialist, it’s time you check his stuff out.  His courses have shown thousands how to beat the odds in network marketing while growing a business with integrity.  He develops and tests products that are educational and timely, plus he is incredibly generous with sharing his knowledge with others.  Take a look at www.AttractMagneticLeads.com

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This weeks ABC is L for LinkedIn ~ Yet another Web 2.0 property, LinkedIn has managed to create the image of being a very serious referral portal especially for job seekers and recruiters. LinkedIn might not be as much fun as Facebook, but it is serious business for professionals and that is why it has managed to get on to the top of the social media ladder. If you are a professional, like to keep in touch with other professionals and share common interests, then a profile on LinkedIn is a must.
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This weeks ABC is K for Keywords ~ Keywords are one of the building blocks of online marketing and though there are new ways to promote online businesses, keywords remain in the center of all the action. Keyword marketing means that you advertise on search engines (mostly Google but also Yahoo and Bing) using certain keywords which relate to the business being promoted. Google Adwords is one of the leading tools for keyword marketing and is usually part of most online promotional activities. For more detailed information also take a look at www.wordtracker.com.

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This weeks ABC is J for Jumptags ~ Jumptags is an online bookmarking service allowing you to set up a free web based account, so you can manage it from anywhere.  Currently the types of information that can be bookmarked (or tagged) are notes, videos, html code, RSS feeds, & Skype calls.

You can set up features to allow public and private jumptags.  Many use the public feature to tag an article or blog post to gain more exposure.  The private settings are used by those in joint collaboration of a project.  Hop on over to see if your business can benefit from any of the features offered at www.jumptags.com

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This weeks ABC is I for Interactive Online Advertising ~ Rich Internet technologies now make it possible to change the DNA of the way the advertisement displays. Audio, video and animated advertising makes it possible to grab more eyeballs and deliver a consolidated message to the viewers. Interactive ads have been very popular with luxury products and the car companies have made the most of it. The effectiveness of online advertising is limited only by your imagination!   So get out there and learn more about YouTube, podcasts, video postcards, and experiment with what works best for you.  Have some fun at it as well!

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