BabyBoomersBlueprint

This weeks ABC is R for RSS or Really Simple Syndication, (originally Rich Site Summary).  RSS is everything its name suggests and more!  It has changed the way we exchange information online and now pushes data to users based on their settings. RSS also works in the PUSH mode rather than the traditional PULL mode. RSS feeds are XML files which can be displayed on to other web sites (as a newsfeed) quite easily.  There are numerous websites and blogs that allow you to subscribe to their RSS feed, so you can receive updates whenever a new post has been made.  This also allows a business to stay in touch with their customers regularly and automatically.

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This weeks ABC is Q for Questions (and Answers) ~ Where do you ask your questions when they come up?  Well, Yahoo! Answers has started gaining importance on the search results and a good way to implement organic SEO for a web site or keyword is to answer relevant questions on Yahoo! Answers. In fact, some businesses spend significant resources answering responses on the site as a way to connect to their customer. A peer review system of answers results in high quality output and encourages users to rely on Yahoo! Answers.

What are your thoughts about it?  Can you see this as a useful strategy for your business?

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Pay-Per-Click or PPC is the backbone for all paid-for advertising options and helps target specific audiences. You can buy advertising space from Google, Yahoo, and Bing, as well as other sites such as Leapfish.  Usually you post 3 line ads, that are very specific to your service or product you offer – the more interesting and relevant, the more click throughs and conversions you will experience.  PPC requires regular monitoring, high quality campaigns, a decent budget, as well as attention grabbing landing pages and a way to track effectiveness.

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This weeks ABC is O for Organic SEO ~ If expensive online campaigns are not your style, then you might like to check out Organic SEO which allows you to build a digital presence without breaking the bank.  Content driven, contextual promotion requires a bit of patience but has a long lasting impact on your online endeavour.  Organic SEO is a combination of high quality content, through articles, press releases, blogs, (commenting & posting), video marketing, Twitter…. I think you get the idea – it is when your name and/or brand over time “go viral”and show up naturally in the search engines.  Good keyword usage is critical.  This method takes longer than Google campaigns, but it is very effective over time.

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This weeks ABC is N for Ning ~ Getting your own social networking platform is no longer a mad dash to the developers’ forum. Instead you can just log on to www.NING.com and create it within a few minutes. Ning.com is catching on fast with community builders and you can get a host of apps like blogs, share videos, forums and live chat and all this comes in DIY mode. NING.com is also a Web 2.0 phenomenon and is offering a free community tool creation option as of now.

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