So you have a business idea. In fact you have more than an idea, you have a business model and plan thought through, researched and documented. Now you are brainstorming that perfect name for your new business. Here are a few considerations while you go through the process:
1. Write your mission statement. As you get really clear on what service or product you will deliver, it will be easier to concentrate on a name. Then you have even more options to explore.
2. You can use your own name as your business name, but the downside of that is it will always be linked to a real person. But then it’s worked for people like Trump and Oprah! Generally, you need to have a following or a fan base.
3. If you really want to be identified with the company, choose a business name and then become the “official” spokesperson. This is especially suited when a company name represents a product or service that “registers” with the public before your personal name does.
4. You can also use a descriptive company name such as ETrade or ToysRUs.
Regardless of the type of name you decide to pursue, it should reflect what your product or service is – either in the actual business name (title), or in your tagline. Have some fun while you’re at it!
Let us know how you came up with your business name? Were there any particular steps you can share?
Until next time, J.
“Take control of your destiny or someone else will”
