BabyBoomersBlueprint

Pay-Per-Click or PPC is the backbone for all paid-for advertising options and helps target specific audiences. You can buy advertising space from Google, Yahoo, and Bing, as well as other sites such as Leapfish.  Usually you post 3 line ads, that are very specific to your service or product you offer – the more interesting and relevant, the more click throughs and conversions you will experience.  PPC requires regular monitoring, high quality campaigns, a decent budget, as well as attention grabbing landing pages and a way to track effectiveness.

Come back next week for more ABC’s of Online Marketing!