BabyBoomersBlueprint

For home-based businesses, quality leads are a necessity and your website is the mainstay.

But does your website exude professionalism? The look and feel of your site should convey stability and develop confidence in your services or products. It should also directly appeal to your target market.

Do you see your website as a closing tool? Think again! It should be functioning as a lead generator by providing quick, inexpensive methods to attract new customers by:

1)    Using online forms to solicit information from visitors. This information should also provide contact information about the visitor and assist in qualifying.
2)    Identify a common problem your customers are experiencing or may experience in the future then offer solutions.
3)    Your solution can be delivered in various ways, such as a report or white paper, a webinar or teleclass, a audio or video report.
4)    Attract customers in by enticing them with a great title. Make mention of the title on blogs and forums, social media as well as writing press releases and distributing.
5)    Next provide additional information and make it available for download on your website. Use an “opt-in” before allowing access to your freebies, thus providing additional quality leads.

The above methods work, require very little time and money, can be easily updated and promoted, and will make your website a valuable resource for your target market.

Until next time, J.
“Take control of your destiny or someone else will”